Celebrity beauty has never been so bedazzled. After launching fragrance in 2021, country music icon Dolly Parton is deepening her beauty entrepreneurial footprint with a makeup line and it’s everything you would expect. The launch, beginning with Dolly Beauty’s Heaven’s Kiss lipstick collection available in four shades for sale on its website for $20 each, is in distinctly Dolly nomenclature and packaging, encompassed in sparkling rhinestones. “I’ve always said I never leave a rhinestone unturned,” she told WWD in an exclusive interview from her hometown of Nashville. “I’ve wanted to be pretty my whole life like most girls, especially country girls that have a dream of glamour. I started creating my own little makeup things at home when I was just a kid, and I’ve been known for wearing makeup — usually too much — for years.” Dolly Parton Lipsticks The industry expects the line to be as resonant as the brand’s famed mastermind. Sources estimate the products to reach $20 million in retail sales for their first 12 months on the market. Indeed, Parton’s appeal is universal, boasting 7 million followers on Instagram alone. Past and present collaborators range from Beyoncé on her most recent album, “Cowboy Carter,” to Parton’s sister, Rachel Parton George, with
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