WWD Time Capsule: ‘Distressed’ Jackie Kennedy Corrects the Record on Her Shopping Habits

WWD knew that Jacqueline Kennedy would be a fashion influencer before she step into her role as first lady of the U.S. Always careful of her image in the press, and acknowledging her readership of the daily, when WWD made a few mistakes on her fashion choices, Kennedy sent a letter to correct the record on Jan. 13, 1961. Below, a reproduction of Kennedy’s letter sent to WWD. Letter to the Editor: I write to you at the suggestion of Mrs. John F. Kennedy regarding several erroneous articles about her clothing which have appeared in Women’s Wear Daily over the past few months. On July 13, 1960, you published a number of sketches of clothes with a story stating they were ordered by Mrs. Kennedy from various Paris couturiers. I am sure you will want to know the true facts and to publish them. Of the nine costumes sketched only three were ordered by Mrs. Kennedy — all from Givenchy, and at least two of the designers you mentioned are unknown to her. In the case of Grès, Mrs. Kennedy has never owned a dress by this designer nor seen a Grès collection or sketch. The Givenchy coat — sketch number one — was ordered not

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