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The Iconic Urban Decay Original Naked Eyeshadow Palette Is Finally Back — For Now.

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. You can finally toss the Naked Eyeshadow Palette you’ve been squirreling away since 2015. After discontinuing the 12-pan palette that carried millennials and Gen X’s finest through the golden years of 2010 to 2018, Urban Decay has resurrected that decade’s most legendary beauty product. The Urban Decay Original Naked Eyeshadow Palette is back for a limited time and now’s your chance to buy it over at Ulta.com. The Naked Palette was an anomaly for Urban Decay when it launched in 2010, a brand whose eyeshadow palettes were full of vibrant colors rather than the shimmery, earthy nudes you’ll find in the reissued Naked palette. It was a viral success primarily by word of mouth versus TikTok influencers and counted many celebs as fans (Kate Middleton is rumored to have recommended it to Michelle Obama in 2016). One Naked Palette was sold every six seconds until it was discontinued in 2018, which according to the brand, amounted to over $1 billion in sales. When it left shelves seemingly for good, Urban Decay held a funeral in its honor with Nicole Richie

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