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The 14 Best Drugstore Mascaras, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Updated August 26, 2024: This article on the best drugstore mascaras was updated with new editor-tested product picks and expert insights into selecting the right formula. We are currently testing additional drugstore mascaras from brands like Colourpop for consideration in this expert-approved guide. We’re certainly not afraid of a splurge-worthy beauty buy, but true makeup lovers know that the best drugstore mascaras are the heavy-weight champions of affordable beauty products. Our team of editors tested 38 drugstore mascaras — including hot new releases, top Maybelline and L’Oréal mascaras, and bestsellers across Ulta, Target, Walmart, and Amazon — to identify the most impressive players in lash length, volume, color payoff, wear time, and lift. It’s safe to assume that you get what you pay in terms of ingredients, pigmentation, formulation, and preference selections when it comes to most beauty products. Mascara, however, is an anomaly. The best drugstore mascaras, which start as low as $4 and top off around $20, come in an abundance of cutting-edge formulas that lengthen, curl, and lift the lashes, as well as wands that range from fluffy brushes to

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