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The 9 Best Foundations at Ulta for All Skin Types, Tested and Reviewed by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. A beauty look is only as good as the foundation it builds on — and we mean that literally. Choosing a foundation that works with your skin type and skin concerns is crucial for a flawless glam look, and our editors increasingly turn to Ulta when we run out of our favorite formulas. Whether you have a skin type that’s dry, normal, sensitive, oily, or acne-prone, we tested the best Ulta foundations to help you nail down your next holy grail. If you’re a beauty lover, you already know Ulta is one of the best beauty destinations to browse a massive assortment of brands and products. Ulta Beauty foundation brands range from drugstore foundations to pricey prestige formulas and even options from emerging indie brands, so the retailer offers more than enough options to discover your perfect foundation. And Ulta’s selection only continues to grow: Rihanna’s sensational Fenty Beauty brand finally joined the roster in March 2022; editor-loved Polite Society (created by the founders of Too Faced) launched at Ulta in the summer of 2023; and Charlotte Tilbury’s TikTok-famous makeup most recently

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