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EXCLUSIVE: Madison Reed and Paige Bueckers Want to Inaugurate a New Kind of Beauty-athlete Partnerships

Madison Reed has its eye on Gen Z — and who better to help reach the cohort than Paige Bueckers? The college basketball star — who is poised to be the number-one pick in the 2025 WNBA draft — is one of four UConn players the hair color brand has tapped to help launch ColorWonder, its first demi-permanent hair dye. Bueckers and fellow guard Azzi Fudd will serve as long-term ambassadors and impact advisers to Madison Reed, while forward Ice Brady and rising freshman Morgan Cheli will front the new launch alongside the pair. Madison Reed founder Amy Errett and UConn’s women’s basketball players Morgan Cheli, Azzi Fudd, Paige Bueckers and Ice Brady. “I’m huge on expressing myself in different ways,” said Bueckers, who counts more than 4.8 million combined followers on TikTok and Instagram, in an exclusive interview with WWD. “Being able to inspire the next generation of athletes and younger kids to be confident in expressing themselves in different ways, and not have to fit into a box — those are values I share with Madison Reed.” Coming in 16 blue, black, “bronde” and rosé shades, to name a few, ColorWonder retails for $34 and purports to last up to 25 washes, aiming

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