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Essence’s New TikTok-Viral Call Me Queen Mascara Is the Ultimate Lash Lengthener That’s Just $5

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The Essence Lash Princess Mascara is one of the most viral TikTok beauty products to hit the scene, so the brand’s successor has a lot to live up to. Next in line for the throne is the new Call Me Queen Dramatic False Lash Effect Mascara, so, as WWD Shop’s resident drugstore mascara tester, I took it for a whirl and compared it to the OG. Spoiler alert: It’s completely different but equally impressive. The Essence Call Me Queen mascara launched in July with much fanfare — within just a few weeks, it’s already been spotlit in over 25 million dedicated TikTok posts, with first impression videos from beauty creators earning hundreds of thousands of views. Considering the Lash Princess False Lash Mascara reigns as the number one bestselling beauty product on Amazon with over 250,000 five-star reviews, it’s no surprise that any new Essence mascara would release with built-in hype. I’ve tested over a hundred mascara formulas at every price point (yes, my lashes have seen better days). But I’m of the camp that there’s no need to shell out dozens of

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