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Why 525 is Redefining Modern Knitwear by Returning To Its Roots

From its trend-proof classic shaker-stitch sweater and buttoned Pointelle Henley pullover to its latest Ariel: Honeycomb sweater coat and Rumi: Ombre V-neck cardigan, 525 is redefining modern knitwear by returning to its roots – established 40 years ago. When asked how 525 has evolved in that time, Bo Guo, CEO at NYC Alliance, the parent company behind the renowned knitwear brand, said 525 started with basics — “and I hesitate to even use that word because it really belies what we do so well, delved into chasing-trends, and now we’re getting back to our roots, which are grounded in timeless, cotton knitwear.” Guo said throughout brand’s journey “we have kept pace with technology and remained on the cusp of the latest fabrications to ensure we never rest on our laurels or fall behind.” Indeed, it is this commitment to innovation as well as a focus on offering the highest-quality knitwear that has kept 525 customers coming back for more. “Our customer knows us for our commitment to quality, which has never wavered over the brand’s four decades in business,” Guo said, noting that 525 began with a focus “on impeccably made cotton knits that were designed to withstand the test of time. Like

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