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Breast Cancer Awareness Month 2023 Collections From Brands That Give Back

Since 1985 Breast Cancer Awareness Month has taken place every October in the U.S. The annual campaign, launched by the American Cancer Society, seeks to raise funds for research, cures, treatment and prevention of a disease that affects nearly 240,000 people each year. The cause is frequently symbolized by a pink ribbon, a tradition started by Evelyn Lauder’s Breast Cancer Research Foundation in 1993. In celebration of BCAM, WWD is compiling launches that give back to breast cancer charities this year. Keep checking back for updates. Tifosi Optics Tifosi Optics’ Breast Cancer Awareness collection. The eyewear company is offering six of its most popular styles, including aviator and Wayfarer frames, in new pink colorways. Priced from $29.95 to $34.95, all items from the Breast Cancer Awareness collection are available to shop now, so they can be worn in time for events like breast cancer runs, rides and fundraisers. Impact: Tifosi’s Breast Cancer Awareness collection supports the Lynn Sage Breast Cancer Foundation. A portion of proceeds from each sale will be donated to the nonprofit, which funds breast cancer research and education outreach. “Tifosi stands for Super-Fan in Italian and we, at the Lynn Sage Breast Cancer Foundation, are superfans of Tifosi,” said Lynn’s daughter and founder

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