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Greta Lee Features in Loewe’s ‘Botanical Rainbow’ Perfume Campaign

Greta Lee, best known for her roles on “The Morning Show” and “Russian Doll,” joined fellow thespians Úrsula Corberó and Stéphane Bak for a new Loewe Perfumes campaign, titled “Botanical Rainbow.” The campaign marks the release of Loewe’s new perfume, Aire Anthesis, a unisex fragrance from the namesake Botanical Rainbow collection, which is the first in a new generation of scents featuring a signature Loewe Accord, which is based on the Spanish rockrose. Stéphane Bak and Úrsula Corberó for Loewe Botanical Rainbow Celebrating nature, the campaign imagery is based on screentest shots that celebrate the various ranges of talent cast. Key scents from the Loewe Botanical Rainbow collection appear in dialogue with the campaign’s faces: Loewe 001 is photographed with Bak and Corberó in a nod to the line’s sensuous character, designed to be shared by partners. The new unisex Loewe Aire Anthesis is featured with Greta Lee performing a series of ethereal poses. The masculine Loewe Esencia EDP and feminine Loewe Solo Ella EDP are paired with Bak and Corberó, respectively, who both play on exaggeration in gesture and stance. Greta Lee for Loewe Botanical Rainbow In addition to the Botanical Rainbow fragrances, the campaign highlights the redesign and relaunch of the Madrid-inspired luxury

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