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EXCLUSIVE: Rare Beauty to Launch Nationwide at Ulta Beauty

Rare Beauty is entering its next chapter, unveiling a nationwide launch at Ulta Beauty set for Feb. 1. “I’m so excited to bring Rare Beauty to Ulta Beauty,” said Rare Beauty founder Selena Gomez in a statement. “I started Rare Beauty to help people feel seen and celebrated as they are. This brand is about accepting yourself fully and embracing all the things that make you, you. Expanding means we get to share that mission with even more people, and that makes me really proud.” The brand will roll out to more than 1,500 Ulta Beauty stores and ulta.com, broadening access after launching in 2020 exclusively at Sephora. “For us, it’s all about accessibility and connection,” said Scott Friedman, chief executive officer of Rare Beauty. “By launching at Ulta, we’re widening our distribution, and we’re able to reach new audiences and introduce Rare Beauty to more communities and meet people where they are. To me, it’s a natural next step as we continue to purposefully grow with intention, without rushing.” That measured approach has been central to Rare Beauty’s evolution, as it balances scale with its founding mission around self-acceptance and mental health. The Ulta Beauty launch also introduces the retailer’s first guest donation

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