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Best Online Jewelry Brands to Shop at Nordstrom: From Celebrity-Worn David Yurman to TikTok-Viral BaubleBar

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Brick-and-mortar jewelry stores are going extinct, with online retailers and standalone brands offering online shopping experiences so bespoke (sending you free ring sizers and providing 24/7 online customer support, say) that scoping out your latest watch or ring addition in person becomes more of a choice and less of a necessity. And while it can be intimidating to drop hundreds of dollars on an heirloom-worthy accessory without first seeing it IRL, we’re here to assure you that you’ll likely walk away from the experience feeling nothing short of satisfied. In other words, no return labels will be necessary. There are many leading jewelry brands with big online presences that are worth both your attention and your hard-earned money. Our team of editors is particularly partial to the likes of BaubleBar (we appreciate its fun, statement-making, Gen Z–approved bracelets, earrings, and more) and Ana Luisa, not to mention high-end alternatives such as David Yurman, Michele, and Monica Vinader. Guess what, though? Every last brand we just name-dropped is available at Nordstrom, meaning you can bless yourself and your jewelry box without having to

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