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New H&M Beauty Drop Turns E.l.f.’s Viral Makeup Into a Perfume Line — Shop the Scents Here

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. For anyone who’s ever looked at an almost-empty bottle of face primer or skin tint and thought, “I wish more could come from this,” H&M has just released a much-anticipated fragrance collaboration with e.l.f. Cosmetics, bottling up exactly what makes the makeup brand’s Power Grip Primer, Halo Glow Liquid Filter, and Camo Collection special by turning those elusive qualities into a trio of eau de parfums. The Halo Glow Luminous Cloud Eau de Parfum is a spritz-ready version of e.l.f.’s bestselling glow booster, which has been thoroughly tested by our editors (who, like many other reviewers, believe that it’s one of the best products for achieving a soft-focus, filter-like finish: “blend[ing] like a dream and visibly smooth[ing] skin”). All of its radiance-granting powers are effectively put towards a scent that comes alive with glowy warmth, courtesy of the mandarin, magnolia, coconut, sandalwood, and other ingredients found within. Long story short, you’ll feel elegant and feminine after spraying on this baby and stepping out the door — all while signaling to beauty gurus everywhere that you also know a thing or two about

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