If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. While everyone deserves the occasional luxury beauty splurge, true makeup lovers know that affordable products are just as deserving of top-shelf space in your bathroom: with drugstore mascaras, in particular, being the heavyweight champions of this category. The best drugstore mascaras of 2026, which for the most part top off around $20, come in an abundance of cutting-edge formulas that lengthen and lift the lashes. These days, you can also find completely vegan and clean mascaras from brands like CoverGirl that don’t skimp on the drama, and the market is similarly chock-full of tubing mascaras — trending in the makeup world as we speak — that grant covetable results while going easy on your wallet. One thing to note before embarking on your drugstore mascara quest? Not all tubes are created equal. “Think about what you want the finish to look like and what your goals are for your lashes,” advises celebrity makeup artist Katie Mellinger, who’s painted the faces of A-listers like Sofia Coppola, Chloë Sevigny, and Emma Watson. “For example, L’Oreal Paris’ Voluminous Original Mascara is going to build a lot of

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