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Coach’s (Re)Loved Program Encourages Circularity and Gets You the Bag of Your Dreams — for Less

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Earlier this year, Coach, helmed by creative director Stuart Vevers, walked the Met Gala carpet as part of the look du jour of WNBA’s Paige Bueckers. She showed up to the event in a Vevers-designed suit — all paint splatters and detailed beading — that had onlookers at home scrambling to find an exact match online. The same thing happened even more recently with Angel Reese’s pink-powered Coach varsity jacket, which she donned to the 2026 WNBA All-Star Game, dripped out from head to toe in the color. Alas, these two style moments were custom, but there’s never been a better time to hop on the Coach bandwagon, what with its soaring popularity: spearheaded by key celebrity placements (Lola Tung just became the company’s newest Global Ambassador) and campaigns that stick the landing. If that Tabby or tote you have on the radar feels a little too ubiquitous, though, we’re here to share a workaround — one that will get you a more one-of-one bag while benefitting the planet. Enter: Coach’s (Re)Loved program, which launched in 2021 with the goal of promoting circularity in the

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