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Heineken Celebrates Serena Williams’ Past U.S. Open Wins With Special Ticket Activation

Heineken 0.0 is about to give the biggest Serena Williams fans a treat. The Dutch brand and 23-time grand slam champion are taking the Heineken 0.0 experience to the next level with a nostalgic initiative, reactivating tickets from any of Williams’ past U.S. Open tournaments for a chance to win a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the upcoming Grand Slam. Heineken 0.0 and Serena Williams for U.S. Open 2026. Courtesy of Heineken “Looking back at my career, some of my favorite memories happened on the courts at the U.S. Open. Reflecting on those moments this year has reminded me what made those wins truly unforgettable: the energy of the fans cheering me on from the stands,” Williams, who also serves as a Heineken 0.0 global ambassador, said in a statement. “That’s why I’m so thrilled to partner with Heineken 0.0 for Second Serve Tickets. It’s an incredible concept that celebrates the fans who were right there with me, giving them a place to come together, share their own stories and build new friendships.” Heineken 0.0 and Serena Williams for U.S. Open 2026. Courtesy of Heineken In order to enter, fans have to submit a photo of their old U.S. Open ticket

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