It’s amazing what a tight shirt can do.
“I’d never given compression shirts a thought beforehand,” says François Arnaud, seated in a dressing room in Manhattan, his dog Simon at his feet.
The “beforehand” is now a distant memory: Arnaud is part of “this little show called ‘Heated Rivalry,’” which catapulted the actor into a new level of fame since its arrival late last year. In his portrayal of hockey player Scott Hunter, Arnaud shot several scenes running in Under Armour compression shirts — and the brand took notice. Within weeks, a deal was being ironed out, and the Canadian actor was unveiled as a global ambassador for the brand in late July.
“We knew that that moment of where Scott keeps walking into that smoothie shop with the sort of see-through, skin-tight Under Armour compression shirt, that it was a thing,” Arnaud says.
The 41-year-old never imagined himself becoming the face of an athletic brand prior to the call, however.
“I was like a grungy kid and it took a long time for me to think that working out could be cool,” he says. “I always did it, but wouldn’t talk about it to my friends. There’s something embarrassing about taking care of yourself.
from WWDRecent Stories https://ift.tt/FWrqsvf
Follow WWD on Twitter or become a fan on Facebook.
from WWDRecent Stories https://ift.tt/FWrqsvf
Comments
Post a Comment