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Emma Roberts Dishes on Perfume, Acting and Books

Emma Roberts — along with Laura Harrier, Bruna Marquezine and Chloe Bennet — is fronting the new women’s fragrance Boss Alive, which launches starting in February. The actress shared with WWD her thoughts on being alive, acting and books. WWD: What does being alive mean to you? Emma Roberts: The word evokes such a feeling — and it is different for everybody. For me, I feel most alive whenever I’m traveling and get to a new city I haven’t been to, just the feeling of getting to explore and try new things. I remember the first time I went to Paris, with my best friend, and it was the most alive I ever felt. WWD: What are some things that drew you to the perfume project? E.R.: When they asked me [to be part of it] I was like: “Well, what’s the concept? What do they want me to look like?” They [said]: “We want you to look like yourself.” And that made me say: “Of course.” How many times do you get asked to do anything where they want you to be yourself? I thought that was such an amazing message to send to all women. WWD: Do any anecdotes spring to mind from

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