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Vogue.com to Launch New Shopping Vertical

Condé Nast is not giving up on its e-commerce dreams, especially at a time of plunging advertising revenues across the entire media industry. After the failure of its short-lived effort to turn Style.com into a shopping site, the publishing giant is making another retail play, but this time on a smaller scale — and it’s starting with American Vogue.com. There, Rickie De Sole has been tasked with setting up a shopping vertical on the site in her newly created position as executive fashion director. If successful, the plan is to bring it to some of Condé’s other publications, although she wouldn’t reveal which ones could be next. Some of them already have a shopping element, but not on a large scale. De Sole also wouldn’t give too much away about what Vogue.com’s yet-to-be launched shopping vertical will actually look like. But she confirmed it will revolve heavily around curated, shoppable style advice content. In addition, there will be a newsletter, as well as pop-up opportunities for retailers. It’s also understood that Vogue won’t hold any stock. Style.com also didn’t have any inventory but engaged the customer up to the point of sale, with merchants fulfilling the orders. “We’ll be working closely with our digital

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