LVMH, Kering, Anta and Alibaba Pledge Donations to Battle Coronavirus

LONDON – Luxury, beauty and jewelry brands, as well as property developers, are donating to charities and local government to help battle the coronavirus, as the death toll in China rose to 106, with the number of infections almost doubling in a day to more than 4,500. Some 71 people have recovered from the disease. Wuhan, the epicenter of the virus, and its neighboring cities are still in lockdown. Hong Kong SAR, the disputed region of Taiwan, Singapore and North Korea have tightened travel restrictions to prevent the virus spreading. The sickness has already traveled across China and to at least 16 countries globally. LVMH Moët Hennessy Louis Vuitton has pledged 16 million renminbi, or $2.3 million, to the Chinese Red Cross Foundation to help alleviate the urgent medical supplies shortage in Wuhan. In addition, the luxury conglomerate will help to obtain and provide important medical supplies from France and throughout Europe via the foundation. Kering made a 7.5 million renminbi, or $1.08 million, donation on behalf of its 13 fashion and luxury brands to the Hubei Red Cross Foundation. François-Henri Pinault, chairman and chief executive officer of Kering, told WWD: “Our thoughts are with the many impacted by the novel coronavirus outbreak, and

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