Pinterest Rolls Out Beauty AR Try Ons

Pinning down a lip color might have just gotten a little easier. Pinterest revealed a new feature on Tuesday that allows users to virtually try lipstick. With Try On, users in the U.S. can test lip colors using augmented reality, courtesy of the selfie view of their Pinterest camera. The feature maps the onscreen looks to real world products from bareMinerals, Estée Lauder, Sephora, Neutrogena and L’Oreal’s NYX Professional Makeup, YSL Beauté, Lancôme and Urban Decay. To give it a whirl, users can tap “Try On” in the Pinterest camera or check search results, where items that are available in AR show up with a “Try it” button. People can save the looks for later reference or purchase, or explore different looks with similar lip shades. The feature was more than a year in the making, and debuts as an extension of Pinterest Lens — a computer-vision tool that can search the platform for ideas by using the camera to identify objects, from buildings to outfits, in the real world. “We actually saw a lot of people taking selfies with Lens. But when you’re looking at yourself, the best experience isn’t necessarily to show you other people that look kind of similar to you,

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