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Gucci Opens Dedicated Men’s Boutique on Rodeo Drive

Just in time for the Oscars, Gucci is expanding on Rodeo Drive. The Italian luxury giant is opening a 3,500-square-foot dedicated men’s store next to its current Beverly Hills flagship, allowing for a bigger men’s offering, and more room for women’s fashion, leather goods and accessories in the existing space. The new store showcases Alessandro Michele’s men’s ready-to-wear, shoes, luggage, small leather goods, accessories, silks, jewelry, watches and eyewear. It features its own street entrance with an oversize skylight. Inside, the decor juxtaposes modern and traditional, with industrial-looking displays alongside Gucci’s trademark plush velvet upholstery, vintage rugs and herringbone wood floors. “The city of Los Angeles has always been a source of inspiration for Alessandro. From debuting as the backdrop of his first advertising campaign, to collaborations with iconic institutions such as Chateau Marmont and Hollywood Forever Cemetery, it makes sense that the Beverly Hills store is the fullest expression of his creativity,” said Susan Chokachi, president and chief executive officer of Gucci North America. “We believe it is the right moment to match the iconicity of Rodeo Drive with the presence of a Gucci men’s store to expand the brand experience and to align with our men’s growth ambitions. With the recent fall 2020 Gucci

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