Edwin Relaunches in the U.S. With Sustainability Ethos

Edwin, once a mainstay in the U.S. denim market, is relaunching in the U.S. The label, whose U.S. license is owned by Vietnam-based denim manufacturer Saitex, is now being led by president Kathy Kweon and creative director Catherine Ryu, who together bring more than 30 years of denim manufacturing and design experience to Edwin U.S.A. The denim label retains many elements of Edwin Japan, which was founded 59 years ago and set the standard for Japanese denim manufacturing on a global scale, but is taking a modern approach to manufacturing with ethical and sustainability-focused efforts. “The market is ready for a sustainable denim brand,” said Ryu, who previously served as creative director of Citizens of Humanity for five years. She also designed for AG Jeans for more than six years as well as Gap, Club Monaco, Calvin Klein Jeans and Urban Outfitters. “Sustainability should be the benchmark that everyone is practicing and we want to be part of that in the near future.” Edwin U.S.A. creative director Catherine Ryu and president Kathy Kweon Courtesy Photo Edwin U.S.A. will be producing two lines in its collection, called Essentials and Vintage, that range in price from $148 to $238. Ryu describes Essentials as “everyday denim” crafted from organic

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