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Vineyard Vines Creating First Female-Focused Collaboration

Vineyard Vines today will unveil its first collaboration with female-focused influencers. The Stamford, Conn.-based brand is partnering with sisters-turned-business-partners Beth Aschenbach and Danielle Norcross of Palm Beach Lately. The company was created in 2012 as a blog and local city guide but has grown into a lifestyle brand that sells everything from fashion and travel products to home decor. The Vineyard Vines & Palm Beach Lately limited-edition collection of codesigned women’s apparel and accessories features a palette of pink and white and will include bold rugby stripes, banana leaf prints and eyelet details on pieces such as a Stripe Maxi Dress, a Smocked Lately Eyelet Maxi Dress, a Striped Wrap Jumpsuit and a Striped Tie Front One-Piece with coordinating cover-up. The collection will be priced from $40 to $250 and will be sold at the Vineyard Vines web site, select company stores and some wholesale partners. “We first came to Palm Beach when we were kids and have come back year-after-year, making our partnership with Palm Beach Lately very fitting,” said Ian Murray, Vineyard Vines’ co-chief executive officer and cofounder. “Much like the vibrant aesthetic and mission behind the platform, Vineyard Vines was founded not only to create quality products, but to provide

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