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Balenciaga CEO to Mentor ANDAM Winner

PARIS — Cédric Charbit, the executive who has steered Balenciaga to rapid growth under creative director Demna Gvasalia, is the latest Kering executive to share his business acumen with an emerging designer. Now in its 31st edition, French fashion prize ANDAM will today name Charbit as the designated mentor of this year’s winner of the main Fashion Award, and reveal that L’Oréal Paris and Google France are joining the consortium of sponsors of the prize. Charbit will offer the winner of the prize, which comes with a cash endowment of 250,000 euros, one year of guidance on both the creative and strategic dimensions of their business, in order to develop their label and quickly establish its global reputation. “Creativity and innovation are the foundations of sustainable success in the fashion industry and lie at the heart of fashion houses like Balenciaga,” the chief executive officer of Balenciaga said in a statement. “As jury members, we will have the great privilege of identifying and supporting leading talents of the future and helping them develop their brand with the unique French savoir-faire,” Charbit added. He becomes the latest Kering executive to take on the mantle of ANDAM mentor, following Saint Laurent ceo Francesca Bellettini in 2017 and Kering

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