Why Are the Blahniks Wearing Birkenstocks?

LONDON — They’re a family synonymous with elegant, slim line footwear and the most delicate of heels, but now the Blahniks are revealing a whole other side to themselves and appearing in the latest ads for Birkenstock. WWD has learned that Manolo Blahnik and his niece Kristina Blahnik, chief executive officer of the family footwear company, are the latest faces of the German brand’s Personality Campaign. The series, which focuses on genuine Birkenstock wearers, has featured personalities ranging from the Nobel Prize winner and Stanford professor Thomas Südhof to the artist photographer Ryan McGinley and Grace Coddington. The most recent campaign featured the Korean actor Yoo Ah-In, and the Chinese artist Zhou Li in their studios. All of the campaign images have been shot by Jack Davison, who captures his subjects in an environment of their choosing. There is no styling, and subjects are asked to wear their own Birkenstocks, no matter how old or battered, with clothes from their wardrobes. Manolo and Kristina Blahnik in the latest campaign for Birkenstock. Photo Courtesy Jack Davison The spring 2020 campaign, which will appear in the March issues of international print titles, hits particularly close to home, with Birkenstock choosing to spotlight a fellow shoemaker. Shot in Manolo Blahnik’s first

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