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Victoria’s Secret Flirts With Potential New Suitors

Victoria’s Secret is going on sale.  Parent company L Brands Inc. is in talks to potentially sell the struggling intimates brand, a source confirmed to WWD. A representative from L Brands said the firm “would not comment on such rumors.” But that didn’t stop the market — and L Brands stock — from moving on Wednesday. Shares of the company, which also operates the Bath & Body Works and Pink businesses, shot up 12.9 percent to $23.22, leaving L Brands with a market capitalization of $6.4 billion. That’s well below the company’s peak in November 2015, when it enjoyed a market cap of over $29 billion. Victoria’s Secret models during a runway show.  Shutterstock / FashionStock.com News of the potential sale — and that Leslie H. Wexner, retail pioneer and L Brands chairman and chief executive officer, could give up the corner office — was first reported by the Wall Street Journal, which also identified private equity firm Sycamore Partners as the possible buyer. Sycamore controls a portfolio of retailers, including The Limited, once part of Wexner’s retail empire; Belk; Hot Topic; Staples, and others, and also owns MGF Sourcing U.S., which recently filed a claim to put intimates brand La Senza, once owned

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