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Tots to Adults Model Management Company Issues Guidelines

Tots to Adults, a New York-based model management company that works with infants through 18-year-olds, has issued a set of self-imposed guidelines it will use for any business related to its child/teen talents. The company works with such brands as Disney, Nike, Toys “R” Us, Visa, Gerber, Mattel, Fisher Price and T.J. Maxx, among others. The agency is asking its clients, photographers, and other industry executives to sign on, and it will become part of all Tots to Adults negotiations going forward. “While our job is to represent and promote our talents, it’s also incumbent on us to assure they work in a safe and healthy environment,” said Anna Estrada, president of Tots to Adults. “While the industry as a whole has done a good job self-policing, we thought devising our own guidelines, and sharing them with our clients, is a good way to influence the way we all do business. These are straight-forward rules we can all embrace.” Among the guidelines it is adopting is that its clients will not appear in any campaign/photography/message that is offensive, distasteful, cruel, inflammatory, misleading, spiteful, and/or embarrassing. A representative or parental guardian should be on set at all times, and a client will never be

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